How to Approach Brands for Freebies

Bloggers & Influencers: How to Approach Brands for Freebies



Hello Beautiful!

It’s been a while since I’ve shared some blogging tips, so today I’m sharing you actually a reminder of some dos and don’ts.

More specifically teaching you how to properly approach the brands for freebies or samples.

Many bloggers and influencers (both macro and micro influencers) specifically in fashion, beauty and travel (yes let’s include them!) see freebies as “incentives” of running a moderately successful website.

Bloggers & Influencers: How to Approach Brands for Freebies

Whether you describe such freebies as “gifts,” review samples,” “collaborations,” or whatever terms you are using, freebies can be a huge burden or a massive benefit to our blog. Done well, samples gives you access to products you may not have been able to try otherwise. In addition, honest reviews are a great way of introducing your readers to the pros and cons of a particular brand. Done poorly, freebies can create “bad blood” with both your readers and with brands. Readers may be betrayed by a dishonest review (or even the perception of a dishonest review), and brands may feel like you were a poor investment for their product. Those feelings of disappointment or misfire can be magnified if you were the person who approached the brand.



You don’t want your thousands of followers think that you are a “big fat liar,” am I right?

Cooperatize - Earn for every post!


On a side note, it is okay if you don’t want to ask brands for freebies. In fact, here at For Urban Women I have an editorial policy relating to freebies, gifts or anything else.  If a brand offers, then we accept – provided they agree with our review policies, but we don’t ask. You may decide to do the same, officially or unofficially.

However, if you do want to pitch a brand for free product, here are few things to keep in mind.

I’ve also added a REALTALK for you to visualize more what I’m talking about.


Bloggers and Influencers shouldn’t ask for free product(s) as a “favor.”


I’ve spoken with several beauty and clothing brands marketing and PR on selecting and screening bloggers for potential product reviews, and it always stands out – and not in a good way, when a blogger or influencer treats freebies as just a “nice thing” for a brand to do.

Duh, a huge NO.

These brands are businesses, and those products have an actual monetary value.

Don’t assume a brand is going to give you product out of the goodness of their heart. As a business, they need to be able to justify the expense. As a blogger or influencer, you should be able to explain why you’re worth it.

Or you may ask yourself “Am I credible enough to be trusted?”

Bloggers & Influencers: How to Approach Brands for Freebies

Bloggers and Influencers should avoid making the first contact with a brand a request for free product.


I saw this a lot online (and even stumbled a make-up seller’s rant about this one group of bloggers).

A blogger/influencer that had never written, tweeted, or even purchased the product before would send off an email (or via Viber, Whatsapp or any) asking for something for free. Brands check to see what you’ve said about them previously (if any), and no one, not even companies, appreciates feeling used.

If there’s a product you’re interested in trying, spend a little time cultivating that relationship first.

But how?

Tweet something that you truly like/adore. Or to the point of making editorial post of products that you like. Engage with the brands social media account whenever they have events and promotions, etc.



Brands are not your ticket to a wardrobe full of free things.

Bloggers & Influencers: How to Approach Brands for Freebies

Bloggers & Influencers: How to Approach Brands for Freebies

Bloggers and Influencers must be able to explain why a brand should give you product for review.


Yes, this will probably mean giving them some hard data and proof like how many visitors you receive, how many page views, your most popular posts, and what kind of search terms people use to find your blog.

If you made a full power point presentation of those data, then send it to the brand. It will be a huge help. Include your media kit is you have any.

Avoid making overhyped promises; brand will not only check your claims, they may also ask other brands you’ve worked with to verify your statements. Always go for the most accurate statement possible.

Inflated remarks are easy to spot on. Nowadays, having a huge followers doesn’t translate into actual conversions. Remember that brands will know if your followers are your GENUINE TRIBE, or you’ve just BOUGHT IT FROM THAT CORNER ALLEY.

Bloggers & Influencers: How to Approach Brands for Freebies

Bloggers & Influencers: How to Approach Brands for Freebies


Bloggers and Influencers shouldn’t ask a brand for their entire product line-up as ”sample.”


A brand has decided they want to work with you – AWESOME! DAE-BAK! You can dance now!

But wait…..

If they ask which products you’re interested in trying. Don’t give them a list that’s like you are giving them you’re whole bucket list.

Greediness (or the perception of it) is a great way to sour a budding business relationship.

Keep your request list to five (5) items or less, or even better two (2) or three (3) pieces. For expensive or handmade items, avoid requesting even more than one (1).

After all, brands can always offer more if they so choose.

Bloggers & Influencers: How to Approach Brands for Freebies

Bloggers & Influencers: How to Approach Brands for Freebies

Bloggers & Influencers: How to Approach Brands for Freebies

If you approach the brands, they have the right to follow up.


Never approach a brand for a sample, and then refuse to uphold your end of the bargain, whatever that may be.

Or worst, let them wait forever when you will give them your update!




If you are soliciting a brand for free product, they have the right to ask about the investment they’ve made in you (with or without contract signed). Follow up early and often: upon receipt of the item, when you’ve tried it, and when a review is pending.

If you’re not interested in doing all of that, then you may want to reconsider asking brands for free product.

Bloggers & Influencers: How to Approach Brands for Freebies

Do you have any suggestions when it comes to approaching brands for free products? Message us below because we would love to hear you thought!


*originally posted from our sister website For Urban Women


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